Judging the MOBEXX Awards
The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem - advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders.
Objectives & Strategy
- Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives?
- What strategy was used to achieve the objectives?
- Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives?
- How creatively was the project executed and implemented to produce exceptional performance?
Innovation that drove Effectiveness & Business Results
> How successful was the project in relation to the original objectives?
> Results need to include robust data pertaining to:
- Return on Investment
- Brand awareness
- Increased sales
- Sustainable competitive advantage